Website design & digital experience
Amber Beverage UK — Website
A digital home for the brands, the serves and the people behind the trade.
The project
The Amber Beverage UK website brings a broad drinks portfolio into one place. My work connects the visual design with the practical side of trade marketing: helping visitors explore the brands, find product information and get to the right contact.
My contribution
Website design and digital presentation for Amber Beverage UK, working with the company’s brand and product content.
The idea
I wanted the site to feel like a drinks business with personality, while still being useful to someone looking for a bottle, a serve or a sales contact. The homepage pairs large hospitality imagery with strong type and clear routes into the portfolio.
Making the range easier to explore
There is a lot to organise behind a site like this. Categories give visitors a starting point, with brand ranges and individual product pages underneath. The layout gives each level a clear purpose while keeping the experience visually connected.
Beyond the bottle
The Cocktail Hub takes the products into serving ideas, with search and filters for spirit, brand, difficulty and season. Trade pages and regional contacts sit alongside that content. For me, the value is in connecting the design to what someone actually needs to do next.