Campaign development & rollout
El Tequileño — Margarita Mile
One look for the menus, maps and posters in every city.
The project
The Margarita Mile campaign poster: event dates, participating cities and the invitation in a warm, decorated typographic layout. The border and small illustrations give it its own event identity.
My contribution
Campaign artwork development and rollout, extending the existing El Tequileño and Margarita Mile identity.
The brief
Develop the 2026 campaign across Manchester, Soho and East London, alongside Map Your Marg. Each route needed its own variation on a shared look. Formats: venue menus, maps, flyers, posters and social artwork.
The design challenge
The menu artwork needed to adapt across venues without losing its character. I reworked the layout into a flexible structure for different routes, listings and formats.
Design approach
One typographic structure and decorative frame carry the campaign message and each route’s details. Colour and finishing touches tell the locations apart, and the map gives the campaign a use beyond promotion.
Delivery
The campaign runs across social artwork, route maps, menus and window-display layouts. I worked from El Tequileño’s brand guidelines and existing Margarita Mile references.